A bouquet of flowers picked along the way ….

A slogan, a jingle and a pair of twins August 15, 2007

Filed under: advertisements — gurdas @ :

We have all said or heard “Nothing is Impossible” some time or the other. I did too.
However, it never occurred to me how switching places between the words can create a far greater impact. Until I heard “Impossible is Nothing” – Adidas’s punchline.

Suddenly the focus is on the word ‘impossible’ and the new arrangement gives a feeling that one can demolish the idea of anything being impossible. Awesome!

The Tata Indica Xeta campaign with gorgeous buxom beauties out on a holiday and looking for some fun, is, actually powered by its jingle. Not that I would have liked the ad without the ladies! It’s just that however many times I hear it, the jingle still sounds refreshing and perks me up.
This follows from the earlier (and equally refreshing) campaign where they have a liar having a bad day with his lies until he markets the Tata car.


 UTI -Axis twins    UTI kid Shreya

My current fave ad campaign is the ‘UTI Bank is Axis Bank’ ad that has toddler twins walking one after other into a kindergarten playroom. I just adore this ad. Look at the twins smiling into the camera and your heart misses a beat.  I feel like rushing into that room and hugging all those kids. For once, kids are shown the way I like them – playful and curious. Which is contrary to the recent trend (in Indian cinema and media) of having kids act and talk as grown-ups.

Thank you Ogilvy & Mather for those amazing, amazing kids. And the very expressive teacher.


So, what is your favourite advertisement?